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(Solved) General Instructions In your case study you are asked to conduct a comparative content analysis of two video commercials from the same company...


General Instructions

In your case study you are asked to conduct a comparative content analysis of two video commercials from the same company prepared for different countries.

 FONT: Times New Roman or Arial 12, spacing 2 – refer to APA writing style guidelines on a portal

FORMAT: You have to submit Word Document I do not accept assignments in pdf files.

Due date:  September 28th , 23:59

CASE STUDY GUIDELINESS

Your case study should be between 5-7 pages long (including references page) written in Times New Roman / Arial with spacing 2.  Please refer to the article Exploring the Glocalization of Advertising Strategies by Negm 2016, posted on Academia for the example and guidelines on how similar case study analysis should be conducted.  You are free to choose any example of global campaign that you want as long as both video commercials are from the same company and are adapted for different international markets/ countries. 

Your case study assignment should include:

  • Introduction: Glocalization of Advertising Strategies (1 page)

In this section, you will provide information related to influence of globalization on international business, global advertising strategies and adaptation/ glocalization of global campaigns (why they are important, what are the benefits and risks etc.). At the end of this section you should also state purpose of your study.

2 POINTS

2.  Company Background, Description of global campaign (1 to 2 pages)

In this section, you will provide brief information about your chosen multinational company. You should identify the company’s major products, services, and customers (target groups) and how they approach them on a global level.

2 PT

 3.  Global Campaign Analysis

You should describe the chosen global campaign, the prevailing idea – message and the target group.  Then you should provide a comparative analysis of the campaign in the Western context along with the campaign from some other non-Western country of your choice.  Comparative analysis should be conducted following the Elements in Advertisement conceptual framework (Negm 2016) page 4, and presented also in a table as it is in the example article (Exploring the Glocalization of Advertising Strategies, Negm 2016) that is posted on Academia and analyzed in class

4 PT

4. Conclusion (1 page)

1 PT

5. References 1 page – use only credible references and follow APA formatting outline as discussed in class, following the guidelines from the portal.  

1 PT

You should complete the outline with all necessary information in a coherent structure that flows logically. Case study should be understandable and easy to read.

IMPORTANT!

You should not use any information from Wikipedia, and/or list Wikipedia as a reference for your case study. Any use of Wikipedia in the assignment will result in 10 points deduction of your grade (out of 20).


ACADEMIC PLAGIARISM

Plagiarism is a serious academic offence. Academic plagiarism is the act, intentional or unintentional, of using other people’s words and ideas as your own. Any assignment that you submit should be the result of your own work.  You should write your case study of your own, and not copy and paste information from articles and websites. All assignments are checked through the TurnitIt In system for academic plagiarism.

Any act of plagiarism will result in receiving 0 points on the assignment.

 


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