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(Solved) Next Week. Assignments Class Assignment #2 For many years, the American Bar Association (ABA) did NOT allow its membership to advertise their...


Write/argue about your opinion—pro, con neutral, whatever—as to whether you believe attorney advertising directly to consumers via mass TVchannels is ethical, unethical or somewhere in between. File is attached.

Next Week. . .
Assignments • Class Assignment #2 • For many years, the American Bar Association (ABA) did NOT allow its membership to advertise their services in any consumer/mass media • Any advertising was limited to “trade” media—publications covering the legal profession. • Audiences were attorneys, para­legal, allied legal professionals—absolutely NOT the general public • In 2008, the ABA LIFTED THE BAN on attorney advertising in consumer/mass media i.e. marketing directly to the general public. Footer
1 Please Do The Following Assignment #2 (continued) • Local TV and National/Local Cable TV are typically LOADED with attorney advertising • Very heavy in “personal injury” litigation; DUIs and driving offenses; Wills and Trusts • Much of it is also “CLASS ACTION” related i.e. “if you or a love one were exposed to asbestos” yatta, yatta, yatta • The NFL “Concussion” issue (from which the movie with Will Smith was made) turned into a class action case and settlement • So. ..review the situation • Visit the ABA and sample attorney websites • Look at some of the TV advertising. . .THEN. . . Footer
2 Please Do The Following. . .
Assignment #2 (continued) • Present/argue your opinion—pro, con neutral, whatever—as to whether you believe attorney advertising directly to consumers via mass TV channels is ethical, unethical or somewhere in between. • Consider all sides—keeping in mind (a) it was banned by the ABA for generations but (b) there was NO LAW keeping it off the air and (c) it was basically a code of ethic among lawyers and (d)the right of free speech. • 2­3 pages double spaced. Due Sunday 29th by 17:00 Footer
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