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(Solved) Learning Activity #1 Considering the five basic options listed below that are available for competing in international markets, discuss in detail the...


Learning Activity #1

Considering the five basic options listed below that are available for competing in international markets,  discuss in detail the factors that a firm must consider when selecting each of these strategic directions.

  1. Direct Exporting,
  2. Creating a wholly owned International Subsidiary,
  3. International Franchising,
  4. International Licensing, and
  5. Creating an International Joint Venture or Strategic Alliance.

Learning Activity #2

There are two parts to this discussion question.

Part A

Select and identify from any two of the five Scenarios below, and describe a specific business situation that may warrant pursuing the individual strategy(ies) in that scenario.  Please provide your response in list form, identifying the strategy and then the business situation, an example is provided here. 

(Example)

Scenario1 - Concentration Strategies

                   Market Penetration - (your response).

                   Market Development - (your response).

Scenario 5 - Retrenchment

                   Retrenchment - (your response).
                   Restructuring/Divestment - (your response).

Scenario 1 - Concentration Strategies

Market Penetration
Market Development
Product Development

Scenario 2 - Horizontal Integration Strategies

Mergers & Acquisitions

Scenario 3 - Vertical Integration Strategies

Backward Vertical Integration
Forward Vertical Integration

Scenario 4 - Diversification Strategies

Related Diversification
Unrelated Diversification

Scenario 5 - Retrenchment Strategies

Retrenchment
Restructuring/Divestment

Part B

Develop and provide a Boston Consulting Group (BCG) Matrix for one of the Strategies in the group you selected above, identifying the matrix quadrant that is applicable to that strategy.  Be sure to discuss why you selected the particular quadrant for that strategy.

 


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