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(Solved) Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the...


Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Throughout the earlier modules, you have been developing different aspects of a marketing plan for the WBC company.

In this assignment, you will work on the fifth and final section of the Marketing Plan for the product you have selected/ created. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5- Personal Selling & Global Markets (Module 5). Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

Section 5 - Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

Directions:

Complete the following in MS Word:

  • -Global Markets
    •     -Opportunities & Challenges

Executive Summary

    •              -Marketing Implementation & Evaluation
    •              -Careers in Marketing

 


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