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(Solved) judgrEnts oDthe salesar trious levelsof etron dd (2) a fmily of S-slEFd curyesto fit lhe .lnta. A suitablefuily ofcuNes for Crawford is Siven ^ .


I need help with the attached optimization problem.

judgrEnts oDthe salesar t€rious levelsof etron dd (2)
a fmily of S-slEFd curyesto fit lhe .lnta.
A suitablefuily ofcuNes for Crawford is Siven
^
. -atE
'='*
( t / + fl
wher S is ales,! i etrd|, od .. b. .. dd d m pal?fr
er$ har detemim tl'e shaF od locationof rh€cme.
At Cnwford libs, salesof the drug Flecavil werc
dound 200 cass with a s.les effon of 500 calls.
MmaSenent w6 th€n dked to estimalesalesat
other levels of etron. Thek estimalesare as follows:
tfJon r%, 0
25
50
75
100
125
150
175 2n
..f,.1 .jsats nesponse
Caq{ord t-abshasincreas€dits profitabilitydnm.ti
caly by 6ing nodels to allocal. its salesforceanong
dE @mpany majordrugs.To guid€ftd etroG a non'
li|l@ salesEspons€csn€ is €sdtraed fo( each&ug
A sales-€sponse
curyerelaresd|esaleof a goducr !o
theefort expend€dto s€ll i! which in fii! ca& is tn€asuredby dte numb€rof cal! madeby tlte salesforce.The
fouwing figur€showsdle tt?ical drapeof sucl'a cufle: For low levelsof efforq ila dse apidly wnn incrcased
effo( bu evenruall'the sdleslepon.e leElsdr.IVo
elerents .re ne€dedto developa eleespoN
cNe
ftr a panic'ntuproduct ( l) sm datao. mg€rial Esrrprted$le. '% of.uftenq 50
55
75
100
120
t27
t32
135 Ques.ion
a. Fit a salesrcspoe cwe to the Crawfo.d data,
usinga [email protected] criterion. (Usepercentages
relativelo the bas 6e fo. the effod md sales
meauEs.)Whare thebelt valuesoI tnepem<b rrThirsale des lne model in pan ra) predicl for d
effo.l of I l5%?

 


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