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Answered) perceived brand value.
a flexible-price policy.
a one-price policy
a penetration pricing policy.
an introductory price deal
a skimming pricing policy. QUESTION 36 1. 0.5 points What basic promotion objective can be sought by a producer who has won brand
insistence among its target customers?
Persuading
Reminding
Informing
Communicating
Promoting QUESTION 37 1. 0.5 points When marketing a truly new product


a marketing manager should:
use an informing promotion objective.
target communication towards innovators and early adopters.
attempt to obtain publicity. All of the above are true.
None of the above is true. QUESTION 38 1. 0.5 points Which act prohibits price discrimination unless it is based on cost differences or the need
to meet competition?
Sherman Act
Federal Trade Commission Act
Robinson-Patman Act
Magnuson-Moss Act
Wheeler-Lea Act 0.5 points QUESTION 39
1.
Which of the following advertising media would be best for achieving the widest reach to a mass audience?
Newspaper.
Direct mail.
Television.
Outdoor.
Magazines. 0.5 points QUESTION 40
1.
A retailer buys a particular product for $4. To make a profit

 


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