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Answered) Business Plan Draft 4 Complete sections 8, 9 and 10 and answer or complete the points for the appropriate section.

Business Plan Draft 4

Complete sections 8, 9 and 10 and answer or complete the points for the appropriate section.

Section 8 Summary of Financials

This Section is in addition to the financial spreadsheets that you have to present for your financials assignment. This should be a discussion and description of your financial projections.

The first year of your financial statement projections should be month-by-month since cash flows are critical in the early stages of any startup. If done, second and third year financial statements should be quarterly. (For purposes of this class we will be projecting for only one year.)

Financial Assumptions

  • What assumptions have you made in putting together your sales projections?  
    • Outline your logic and bring in examples from other similar businesses.
    • Discuss best AND worst-case scenarios.

Financial Forecasts

  • Summarize your financial forecasts - including startup costs, income statements and cash flow  
    • Discuss best AND worst-case scenarios.

Financial Risks

  • What financial risks are inherent in your plan?
  • How do you plan to minimize these risks?
  • How will you avoid financial pitfalls?
  • What is the worst-case scenario and how will you respond?

Tips: common pitfalls / things to avoid

  • Advertising vehicles don’t match marketing budget – example: promo strategy details magazine advertising but financials show only a $5,000 budget set.
  • Sales projections are too aggressive. Must be backed up by detailed assumptions – logic and research. Don’t expect to be profitable the first year unless you are launching a consulting business with little overhead.
  • Ignoring seasonality – most businesses will experience month-to-month fluctuations. If manufacturing you may experience significant seasonality.

Section 9 Offering (Funding Request)

The Offering (or Funding Request) is where you make your pitch for money. If you have decided to seek equity capital, then you need to offer a potential investor (VC, angel, alliance partner, family member) a specified piece of your company in return for a specific amount of money. If you are seeking a loan, then you need to request a potential lender (bank, family member, customer) for a specific amount of money in return for a specific return. In either case, it is important that you be specific with your funding needs that you clearly spell out and sell the advantages of your proposal to the investor, and make it clear how investors can eventually get their money back out of your venture. Also, it is important that you persuade investors that the deal you are offering is fair to them and is supported by the facts. Finally, remember that everything is open to negotiation, so don’t give away the farm on the first round!


  • How much money do you need to launch and operate your business for one year?
  • What is the timing of the need?
  • What is the structure of the deal you are offering or seeking? Debt or Equity?
  • If equity  
    • How ownership percentage are you offering?
    • What is the planned exit strategy for investors?
  • If debt  
    • How much interest (percentage rate) are you seeking?
    • What is the timeline for the loan?
    • What collateral do you have for a loan?

Section 10 Appendices

The appendices are where you should collect all of the documentation, which support the body of your business plan. As with the plan as a whole, it should be complete, but succinct. Include those documents, which are required (see below), those, which are helpful (e.g., results of marketing studies), and those, which assist in selling your idea (e.g., letters of interest from potential customers). Don't include lots of tangential information such as newspaper clippings or tables of data unless they really serve to bolster your plan. One way to deal with information that is voluminous and/or lengthy (such as a large market research study) is to summarize it, and note in the plan that the complete document is available upon request.

Required Attachments:

  • Endnotes (or footnotes)
  • Resumes of Partners Market Research: Primary – survey results
  • Market Research: Secondary (additional articles) 
  • Supplier List – if applicable


  • Balance sheet – end of year one
  • Business Forms: DBA, Resale
  • Company brochures
  • List of business equipment
  • Copies of press articles and advertisements (if available)
  • Pictures of your business location and products
  • Key business agreements, such as lease, contracts, etc.
  • Floor plan – if retail


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