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(Solved) The External Marketing Environment in the Global Marketplace Assignment 4 Scenario: The car sharing business has grown in popularity throughout the...


Instructions:

Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats.

Step 1. Use the template starting on page 2 to execute this task. 

Step 2. To begin the process, choose one region of the world by visiting: http://www.state.gov/countries

Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities and threats.

Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the six factors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings.

Step 5. Based on the findings of your external environmental analysis, write a 500 word business memo to the owners of U Drive Transport discussing why the company should or should not consider expanding into the country you chose to examine. Be sure to use Chapter 5 of the textbook to inform your understanding of global marketing. Apply the marketing language in your writing. You must examine the external marketing environment before writing the business memo.

The External Marketing Environment in the Global Marketplace
Assignment 4 Scenario:
The car sharing business has grown in popularity throughout the world in densely populated
major city centers. As the new marketing associate for U Drive Transport, you are tasked with
conducting a thorough environmental scan of the global marketplace to identify and analyze any
opportunities or threats to the company, brand, and the product. To familiarize yourself with the
car sharing industry, visit the websites of a few direct competitors of the company:
● Perform a search for “car sharing” on the Internet and look at two other competitors.
Directions for Executing this Assignment:
To complete this Assignment, respond to the following checklist:
•
• Watch the video on U Drive Transport: Click Here
Download and complete the Environmental Analysis Template located on the Resources
Icon. Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center accessed in the
home area of this course. Compose your Assignment as a Microsoft Word document and
save it as (Example: TAllen-MT219 Assignment-Unit 4.docx). Submit your file by selecting
the Unit 4: Assignment Dropbox by the end of Unit 4. Unit 4 Assignment: Percent
possible Points
possible The External Marketing
Environment
Content per Checklists
Answer provides complete
information demonstrating
analysis and critical
thinking:
Indicates region, one major
city, and the country.
1. Provides the Social
External Environmental
Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
2. Provides the
Demographic External
Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
3. Provides the Economic
External Environmental
Factors: 100% 50 80% 20% 20 10% 10 10% 10 10% 10 10% 10 Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
4. Provides the
Technological External
Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
5. Provides the Political and
Legal External
Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources. Points
Earned Comments 6. Provides the Competitive
External Environmental
Factors: 10% 10 10% 10 80% 40 Grammar and spelling 8% 8 Responses are concise and
direct 7% 7 Reference list and citations are
provided 5% 5 Subtotal: 20% Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
7. Includes a 500-word memo
discussing why the company
should or should not consider
expanding into the country you
chose based on your external
marketing environment
analysis.
Subtotal: Percent Your Assignment Score: 100% 10 Total
Points
possible
50

 


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