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(Solved) Marketing refers to__________. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the...


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31. Marketing refers to__________. the activity for creating, communicating, delivering, and exchanging offerings that benefit its
customers, the organization, its stakeholders, and society at large the activity involved in getting a product or service from the manufacturer to ultimate
consumers and organizational buyers the production of products or services that will generate the highest return on investment the process of identifying target market segments for a product or service 32. When two regression models applied on the same data set have the same response variable but a
different number of explanatory variables, the model that would evidently provide the better fit is the one
with a__________. lower standard error of the estimate and a higher coefficient of determination higher standard of error of the estimate and a higher coefficient of determination lower standard error of the estimate and a higher adjusted coefficient of determination higher coefficient of determination and a lower adjusted coefficient of determination 33. _____ is the process of converting meaning into messages composed of words and nonverbal
signals. Filtering Encoding Translating Decoding 34. The DeBeers company is a profit-maximizing monopolist that exercises monopoly power in the
distribution of diamonds. If the company earns positive economic profits this year, the price of diamonds
will: Exceed both the marginal cost and the average total cost of diamonds. Exceed the marginal cost of diamonds but equal to the average total cost of diamonds. Be equal to the average total cost of diamonds. Be equal to the marginal cost of diamonds. 35. What is true of the features used to judge a person’s credibility? Mannerisms and age are two valid features that can be used to judge a person’s credibility. Well-educated individuals can be highly relied upon as guides to ethical values. Individuals can accurately determine a person’s credibility based on physical characteristics . Ethnicity, gender, and accent are inapt characteristics for judging credibility. 36. A receptive developmental network is__________. made up of strong ties to several developers from four different social systems made up of a few weak ties from one social system made up of weak ties to multiple developers from a variety of social systems made up of numerous strong ties to developers from one social system 37. The interdisciplinary field dedicated to understanding and managing people at work is called: organizational behavior management theory management dynamics organizational dynamics 38. Which of the following can be represented by a discrete random variable? The time of a flight between Chicago and New York The average distance achieved in a series of long jumps the circumference of a randomly generated circle The number of defective lightbulbs in a sample of five 39. Annie, an employee who often attributes her team failures to bad luck, attributes other teams’ failures
to personal shortcomings. Which of the following cognitive biases do Annie’s attributions exemplify? In-group bias Hindsight bias Belief bias Self-deception bias 40. Regarding using personality testing as part of the hiring process, experts have concluded that: There are many valid instruments available to managers to test for personality types. Only the Big Five should be used as predictors of job performance. The effects of personality on job performance are so large it cannot be ignored by managers. The typical personality test is not a valid predictor of job performance. 41. Microeconomics and macroeconomics are: Virtually identical, though one is much more difficult than the other Interrelated because what happens in the economy as a whole is based on individual decisions Interrelated because both are often taught by the same instructors Not related because they are taught separately 42. Marketing research refers to__________. the process of defining a marketing problem and opportunity, systematically collecting and
analyzing information, and recommending actions the use of information technology to find objective solutions to a marketing problem the science of using observable human behavior in order to identify and solve marketing
problems the process of systematically collecting and analyzing information in order to define a
marketing problem 43. In order to summarize qualitative data, a useful tool is a____________. frequency distribution stem-and-leaf diagram scattergram histogram 44. Suppose that college tuition is higher this year than last and that more students are enrolled in
college this year than last year. Based on this information, we can best conclude that: this situation has nothing to do with the law of demand. despite the increase in price, quantity demanded rose due to some other factors changing. the demand for a college education is positively sloped. the law of demand is invalid. 45. In the context of developing persuasive messages, which of the following is most likely to help you
demonstrate a voice of competence? focusing only on logical appeals using only emotional appeals in your persuasive messages developing strong ideas in the interest of your audience adopting the tone of mass advertising such as over-the-top appeals 46. Frequent, abusive, threatening phone calls by creditors are most likely to provoke the basis for a
claim of _____________. intentional infliction of emotional distress false imprisonment and malicious prosecution misrepresentation malicious representation 47. The study of similarities and differences among consumers in two or more nations or societies is
referred to as __________. international sociographics transnational anthropology cross-cultural analysis market synthesis 48. Fred takes Betty to dinner at a very expensive and exclusive restaurant. The menu does not mention
prices. The server takes their order, and both Betty and Fred enjoyed the meal immensely. When the bill
comes, Fred refuses to pay because the menu had no prices and because he and the server never engaged in language indicating an offer and acceptance. The server said, “Are you ready to order?” and
when Fred said “Yes,” the server merely asked, “What may I get you tonight?” Fred must pay based on expressed contract theory. Fred must pay based on a promissory estoppel theory. Fred must pay based on an implied-in-fact contract theory. Fred is correct because no contract was formed.
49. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing
communications alternatives that make up a firm’s __________. marketing mix media strategy communication source 50. promotional mix
According to the Classical growth model, an economy that increases its saving will grow: Slowly because consumption and aggregate demand will be reduced. Quickly since the increase in saving will permit more rapid technological progress. Quickly since the increase in saving will permit greater investment. Slowly because interest rates will fall, causing investment to decline.

 


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