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(Solved) Benchmark Assignment - Market Simulator - Quarter 4 Summary 1 2 3 4 Unsatisfactor Less than Satisfactory Good y Satisfactory 75.00% 85.00% 0.00%...


This is what is due in the future and I need help.  We just are just finishing up Quarter 2 on March 12.  Can you tell me what information you need? 


Due Date: Mar 26, 2017 23:59:59     Max Points: 100


Details:

At this point in the Market Simulation your team has assessed marketing opportunities and completed a test strategy for the success of your product. The results attained from the test strategy should guide any revisions required for the future of the product. Evaluate the marketing strategies currently in place. Individually, address the following in your description (500-750 words):

  1. Recommend a comprehensive marketing strategy for the future of the product. Justify your recommendations based on the progression of your product within the simulation.
  2. Project financial outcomes for the following year. Include marginal costs and marginal profits for your product.
  3. Determine competitive pricing strategies that support the growth of your product.
  4. Define specific product positioning that appeals to a selected target market.

This individual assessment will serve as your position of the product prior to developing the marketing plan as a group. It is important to clearly articulate your stance for the future of the product prior to developing the marketing plan. In the next topic, your group will evaluate all "Quarter 4 Summary" documents and develop a marketing plan for the product.

APA format is required for essays only. Solid academic writing is expected for all presentation formats, and in-text citations and references should be presented using APA guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Benchmark Assignment - Market Simulator - Quarter 4 Summary
1
2
3
4
Unsatisfactor Less than
Satisfactory
Good
y
Satisfactory
75.00%
85.00%
0.00%
65.00%
70.0
%Content 30.0 %
Marketing
Strategy Marketing
strategy is
No marketing included but
strategy is
is
included.
incompletely
developed or
unclear. 20.0 %
Financial
Outcomes Projection of
financial
outcomes is
not included. 20.0 %
Product No discussion Discussion of
of product
product Projection of
financial
outcomes is
incomplete. 5
Excellent
100.00% Marketing
strategy is
specific and
Marketing
Marketing
comprehensive.
strategy is
strategy is
Recommendation
adequately
specific and
s are thoroughly
developed and detailed.
supported,
recommendation Recommendationpersuasive, and
s are justified s are thoroughly demonstrate
with appropriate supported with advanced
evidence from evidence from understanding of
the case.
the case.
the marketing
concepts
included in the
case.
Projection of
financial
outcomes is
Projection of
Projection of
complete and
financial
financial
includes 3-year
outcomes is
outcomes is
projections for
complete,
complete,
income and
correct, and
correct, and
cash-flow.
includes 3-year
includes 3-year
Discussion of
projections for
projections for
marginal costs
income and cashincome and cashand profit is
flow. Discussion
flow. Discussion
included. Minor
of marginal costs
of marginal costs
errors in
and profit is
and profit is
calculations may
included.
included.
be present or
Projections are
Projections seem
projections
solidly
plausible based
might not seem
convincing based
on the details in
completely
on the details in
the marketing
plausible based
the marketing
strategy.
on the details in
strategy.
the marketing
strategy.
Discussion of Discussion of
Discussion of
product
product
product Positioning positioning is
included but
positioning is is
included.
incompletely
developed or
unclear positioning is positioning is
adequately
specific and
developed and detailed. Details
demonstrates demonstrate a
basic
thorough
understanding ofunderstanding of
the product's
the product's
target market. target market. positioning is
specific and
comprehensive.
Details
demonstrate
advanced
understanding of
the product's
target market. 20.0
%Organizatio
n and
Effectiveness 10.0 % Thesis
Development
and Purpose 10.0 %
Mechanics of
Writing
(includes
spelling,
punctuation,
grammar,
language use) Thesis and/or
Thesis and/or
Thesis and/or
main claim are main claim are
Paper lacks
main claim
clear and forecastcomprehensive.
any
Thesis and/or
are
the development The essence of
discernible
main claim are
insufficiently
of the paper. It is the paper is
overall
apparent and
developed
descriptive and contained within
purpose or
appropriate to
and/or vague;
reflective of the the thesis. Thesis
organizing
purpose.
purpose is not
arguments and statement makes
claim.
clear.
appropriate to thethe purpose of
purpose.
the paper clear.
Frequent and
repetitive
Some
Prose is largely
Surface errors mechanical mechanical
free of
are pervasive errors distract errors or typos
mechanical
enough that the reader.
are present, but
errors, although a
they impede Inconsistencie are not overly
few may be
Writer is clearly
communicatio s in language distracting to the
present. The
in command of
n of meaning. choice
reader. Correct
writer uses a
standard, written,
Inappropriate (register)
and varied
variety of
academic
word choice and/or word sentence
effective
English.
and/or
choice are
structure and
sentence
sentence
present.
audiencestructures and
construction Sentence
appropriate
figures of
are used.
structure is language are
speech.
correct but
employed.
not varied. 10.0 %Format
10.0 % Paper Template is
Format (Use not used
of appropriate appropriately,
style for the or
major and
documentatio
assignment) n format is Appropriate
template is
used, but
some
elements are
missing or Appropriate
Appropriate
All format
template is used. template is fully elements are
Formatting is used. There are correct.
correct,
virtually no
although some errors in
minor errors
formatting style. rarely
followed
correctly.
100 % Total
Weightage mistaken. A
lack of
control with may be present.
formatting is
apparent.

 


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