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(Solved) Make sure to submit to the correct dropboxes Assignment 1:


  

Assignment Details

There are two assignments due for this unit, Written Assignment and Case Analysis Paper. Make sure to submit to the correct dropboxes

Assignment 1: Written Assignment

This week’s Written Assignment addresses Descriptive Research Design and Secondary Data.

In your Written Assignment, address the following situations.

Research Design Experimentation (Chapter 7)

Consider the following scenario: a pro-life group wanted to test the effectiveness of an anti-abortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta. One group was shown the anti-abortion commercial. Then attitudes toward abortion were measured from respondents in both groups:

  1. Identify the independent and dependent variables in this experiment.
  2. Identify what type of research design was used.
  3. Identify potential threats to internal and external validity in this experiment.
  4. If the respondents had been chosen by convenience, rather than randomly, what type of research design would result?

Measurement and Scaling (Chapter 9)

Develop a Likert scale for measuring the attitude of students toward using the Internet as a source for writing academic papers.

Directions for Submitting Your Unit 3: Assignment 1 Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment into the Unit 3 Assignment 1 Dropbox.

 


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