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(Solved) Expanding Globally Apple Company Apple Company was incorporated in 1977. Its main objective is to design manufacture and markets mobile communication...


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Expanding Globally
Apple Company
Apple Company was incorporated in 1977. Its main objective is to design manufacture
and markets mobile communication and media devices, personal computers and portable digital
music players (fortune.com). The Company also deals with other sorts of related software devices accessories and other digital applications. The company’s market segment includes Europe,
America, Asia and the great Japan. The company America market segment covers both North
America and South America.
IPhone is the company’s line of Smartphone based on its iOS operating system. It includes Siri, Apple Pay and qualifying devices. The product we have chosen is Apple iPhone 7
plus. This phone uses the GSM technology and was released in the market in September 2016. It
has the ability of streaming or even downloads music and has plenty of app in the store. The
product is cheaper compared to the products of the same class in the market; it is faster in its operations besides its high quality camera
The country we choose for expansion of the Apple iPhone 7 plus is India. India fit the
company’s brand because in spite of the product having been launched, the company’s market
share remains small. With this new product in the market Apple is likely to reap big especially
due to the India high population. India also fits the company brand because there are no many
competitors in the industry and therefore the product will be likely to do well in the market due
to its affordable price and high quality (reuters.com).
Ethnocentricity did not influence my decision. This is because in India there are people of
different cultural, religious and ethnic background. Further, there are different customs and lan- guages which are used in India. In this regard ethnocentricity is likely to bring a negative connotation which may affect the marketing of the product. In this regard our decisions are based
purely from market research (Shimp & Sharma, 1987).
There are several cultural and language implications that needs to be addressed in our decision. One is the due to the different languages that exist in India. Apple’s iPhone 7 needs to be
fitted with those languages in order to serve the customer needs. The product also needs to be
modified in order to reflect the culture of the Indian people o that they can identify with the product (Shimp & Sharma, 1987).
The product is likely to have high market acceptance based on its economic development.
This is because India is a middle class economy and therefore the product will be affordable to
most of the people. Reference
Apple http://beta.fortune.com/global500/apple-9
Inc (Apple AAPL.O) http://www.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O
Shimp, T & Sharma, S. (1987). "Consumer Ethnocentrism: Construction and Validation of the
CETSCALE". Journal of Marketing Research. 24 (3): 280–289. doi:10.2307/3151638.

 


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