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(Solved) Three key characteristics of a social group are regular interaction, common goals, and shared ideology. True False 2.


  1. Three key characteristics of a social group are regular interaction, common goals, and shared ideology.

True

False

2. Joseph purchases a new white Mustang convertible with leather interior and satellite radio. What product characteristic is Joseph’s purchase an example of?

Conspicuous products

Public necessities

Private necessities

Private luxuries

3. What general implications are there for target marketing and product promotion for the family role concept?

Aim toward multiple target markets within the family through multiple ads

Target more than one role in a given advertisement

Target the purchaser for the family

Both A and B

4. Janelle tells her mother every morning how outdated her hair and wardrobe are. She offers to take her mother shopping all the time to update her look. What family decision role is Janelle taking on in this particular example?

Preparer

Evaluator

Monitor

Maintainer

5. Bargaining, persuasion, and accommodation are all examples of conflict resolution strategies for which prepurchase role?

Gatekeeper

Influencer

Buyer

Preparer

6. Matriarchal decisions occur when the wife of the family dominates the decision with some input from her spouse, often including major purchase decisions.

True

False

7. The solitary survivor II stage of the family life cycle is when one spouse dies and the other continues on and returns to work in order to earn income and remain socially active.

True


False

 


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