Glenâ€™s Cookies (GC) produces a variety of baked goods that it sells to grocery stores (the grocery channel) or to food service providers (the food service channel). GC is trying to analyze the profitability of its cookie line of products. GC charges the same prices and provides the same promotions to its customers, whether the customer was in the grocery store channel or the food service channel. GC has recently studied the food service channel and has discovered that this channel can be further refined into specialty cookie shops and industrial providers (cafeterias, hospitals, etc.). GC noticed that sales dollars for its products were relatively constant, but that profits were declining. The company sensed that specialty cookie shops might be more profitable than industrial providers, but really didnâ€™t know. Segmented Income Statements for cookies in the food service channel for last year looked like this: Specialty Cookie Shops Industrial Providers Total Sales in Cases 3,000 12,000 15,000 Sales Revenue $ 50,700 $ 202,800 $ 253,500 Cost of Good Sold 34,500 13,8000 172,500 Gross Margin 16,200 64,800 81,000 Less: Merchandising 3,450 13,800 17,250 Selling and Admin 2,370 9,480 11,850 Net Income $ 10,380 $ 41,520 $ 51,900
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