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(Solved) Please assist in answering the questions for the following case study in APA format 175-200 words per question. Case Study Ocean Spray Cranberries,...


Please assist in answering the questions for the following case study in APA format 175-200 words per question.

Case Study

Ocean Spray Cranberries, Inc. August is typically a challenging month for Ocean Spray Cranberries, Inc., when theLakeville, Massachusetts-based firm has to pump up volume to meet the surge indemand for the upcoming holiday season. Ocean Spray is an agricultural co-op ownedby more than 750 citrus growers in the United States and Canada. The company pro-duces canned and bottled juice, juice drinks, and food products at distribution centersin Bordentown, New Jersey; Kenosha, Wisconsin; Sulphur Springs, Texas; and Hender-son, Nevada.Ocean Spray was managing its transportation operations internally, but the company decided it wanted to focus on its core competency, which, according to its director of logistics, was " maintaining our leadership in the shelf-stable juice drink category. " Thecompany also wanted to centralize its transportation operations. Looking carefully atthe issue of overall performance in the logistics and transportation areas, a significantamount of variability was found in its operations. For purposes of uniformity and con-trol, a major priority was attached to centralization of its logistics operations.In addition, Ocean Spray wanted to be able to reach markets for which it did notalready have access, which would require expansion of its logistics network. Accordingto the director of logistics, an analysis was undertaken to study how long it would takeand what it would cost to build up Ocean Spray ' s transportation capabilities to be able tosupport such a network. As a result, a recommendation was made to seriously investigatethe use of a third-party logistics (3PL) provider. 


Questions

What rationale is offered by Ocean Spray in support of the idea of using a 3PL? Doyou agree with the reasons cited for the interest in a 3PL? 

Based on your understanding of Ocean Spray and its business needs, what type of 3PL firm do you feel might be of greatest potential value in terms of a relationship? 

What steps would you suggest be considered by Ocean Spray as it begins to analyzethe feasibility of forming a relationship with individual 3PL providers? 

Once the selection process is complete, what kind of relationship do you feel wouldbe most appropriate: vendor, partner, strategic alliance, or some other option?

 


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