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(Solved) Subject- Marketing How does the company want its product and its associated brand to be perceived by its target market, with respect to competition?


Subject- Marketing 

How does the company want its product and its associated brand to be perceived by its target market, with respect to competition? Include a positioning statement; How does the target market perceive the selected company's product and its associated brand, with respect to competition? Draw positioning and perceptual maps for the target market.

The company is Head & Shoulders and the country is Australia.

 


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