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(Solved) Please watch the following short video and discuss the role of pull strategies (advertising) in consumer goods market.


Please watch the following short video and discuss the role of pull strategies (advertising) in consumer goods market. (There are other resources you can use in Additional Readings page)

Think about the product you will promote in your international business plan. What will your product stand for?

Link : https://www.youtube.com/watch?v=59VOVQWQ6rk

Additional Readings page

How Unilever Reshapted Marketing for the Digital Age http://www.imediaconnection.com/summits/coverage/35520.asp?imcid=rc (Links

to an external site.)


Links to an external site.

How Unilever is Using Incredibly Simple Strategies to Win in

Emerging Markets http://www.businessinsider.com/how-unilever-is-winning-emerging-markets-2013-1 (Links

to an external site.)


Links to an external site.

More marketing news for Unilever... http://www.marketingweek.co.uk/brands/unilever (Links to an

external site.)


Links to an external site.

The 3 Pillars of Unilever's Marketing Strategy for the Connected

Age http://www.marketingmag.com.au/news/the-3-pillars-of-unilevers-marketing-strategy-for-the-connected-age-46433/#.U0I6Dlets8J (Links

to an external site.)


Links to an external site.

Unilever Strategic Marketing http://www.slideshare.net/guest84d97e/unilever-strategic-marketing-3805258 (Links

to an external site.)


Links to an external site.

International Internet Marketing http://www.geotradeglobalmarketing.com/ (Links to an external

site.)


Links to an external site.

 


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