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This assignment will ask you to develop a 3-year strategic plan Johnson and Johnson Family of Companies Canada. http://www.jnjcanada.com/


Instructions


Strategy Formulation 3 to 5 pages

Prepare a document that includes the following:

·        Analysis of current vision/mission and proposal for updated vision/mission.

·        External Factor Evaluation Matrix and Porter’s 5-Forces Analysis.

·        Internal Factor Evaluation Matrix.

·        SWOT Matrix.

·        BCG Matrix.

·        Strategic direction choice and rationalization – choose one (or two) of the strategic directions that you feel will be best for your organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above.


Strategy Implementation 3 to 5 pages

Prepare a document that includes the following:

·        Set of measurable objectives for next three years (i.e., specific things that the organization can do to successfully implement strategy).

·        Organizational chart that would allow for above objectives to be met. If this deviates from current structure, develop rationalization for proposed new structure and steps required to move organization to new structure.

·        Product positioning map.

·        Projected income and balance statements for next three years. These should indicate the impact of your strategy. This is not an accounting course, but you have taken accounting at this point, so draw templates for basic statements from these experiences. You will primarily be evaluated based on the logic of your information, not on the accounting principles being applied.

·        Assessment of present value of your organization – what would it be worth in today’s market in its present state and might be worth if this strategy is successful. The course only touches on valuation so you will be evaluated based on the logic of your information, not the valuation itself.


Strategy Evaluation 3 to 5 pages

Prepare a document that includes the following:

·        Auditing Plan/Balanced Scorecard that will define how objectives are going to be tracked over the next three years.

·        Contingency plan that outlines what steps can be taken to address unforeseen changes to internal or external environments over the coming three years.


Executive Summary:

Write a 1 page Executive Summary for the strategic plan

 


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