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(Solved) PRODUCT DEVELOPMENT Product Development Emma Beck COM/295 April 17 2017 Nicholas Ursini PRODUCT DEVELOPMENT 2 The global market has been experiencing...


Scenario: In Week 3, you selected a product or service(Apple Iphone) that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. 

Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:

  • Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 - Persuasive Message Using AIDA model.
  • Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
  • Include secondary research to support your argument, related to your product and/or service.Explain what you will do in case the selected product or service does not initially sell as much as expected.
  • Indicate potential digital channels for marketing your product or service.
  • Consider cross-cultural and multinational implications.

Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. 

The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):

  • Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people--All Sales Representatives, Production Group, New Product Team.
  • Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
  • Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
  • Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it's usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
  • Writer's initials. Unlike a letter, a memo doesn't require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo--either beside the name appearing at the top of the memo or at the bottom of the memo.

Format consistent with APA guidelines.


Attached below is a copy of the first paper that goes along with this second step of the process.

PRODUCT DEVELOPMENT Product Development
Emma Beck
COM/295
April 17 2017
Nicholas Ursini PRODUCT DEVELOPMENT 2 The global market has been experiencing a lot of changes in the recently. These changes
have made most multi-national companies to re-organize their structure to meet the market
needs. Competition has been on the rise with each firm using all means to have a greater
share of the market. Companies have capitalized heavily in research and development to have
the right information on consumer tastes, preferences and trends. This will involve the
production departments to produce goods that meet customer wants and needs and at the
same time be cheap and affordable.
Technology has turned the world into a global village; through technology, people from
any parts can interact easily without any hindrances. This interaction means that people
across the universe will have something in common that can be used by everyone. The trends
in the global markets have allowed consumers to have similar tastes and preferences
especially since people want products that are cheaper and are safer to use. Customers want
products that have a variety of features embedded in them to enhance versatility and
flexibility (Ramos & Cota, 2009 )
Product Features
The best product for the global market right is an Apple iPhone. The phone improved
features compared to the phones in the current market. One unique feature is the phone will
have a random access memory (RAM) of up to 4GB and Read-only memory of 16GB which
can be expanded up to 32GB with the use of a micro SD. card. Linking your phone through
Bluetooth to a smart watch can receive messages and play music even when the phone is not
around. To ensure its safe, the production experts will add a tracker so that the owner can
know the where about of his mobile and he can shut it down remotely as long as it's linked to
a laptop or smart watch. Also, it will be installed with a fingerprint sensor to ensure only the
owner can launch it. To enhance long battery life, the phone will have power saving mode PRODUCT DEVELOPMENT 3 application that minimizes energy intake when the phone is not in use. Also, there will be an
added external power bank that can recharge the phone up to 4 times.
For music lovers, the phone will have Bluetooth headphones, which will play clear, loud
music without necessarily damaging the ears of the listener. The phone will be able to capture
clear pictures since it will have a 16MP rear camera and 8MP front camera to ensure one can
capture the best beautiful photos and also pictures of your loved ones. The phone will operate
on a 4Gnetwork for faster Internet access and downloads. It will have a 5.8inch display for
better clarity and video viewing capabilities.
Why is the Product Worthwhile?
The product is valuable because of many reasons especially since consumers are always
buying new phones that have some of the previous features. The long battery life will attract
many, especially the working class since it can last up to 12 hours. Therefore, the holder does
not need to charge it frequently. The strength of the camera will be another selling factor
people take pictures a lot nowadays especially social media users and thus they need the best
camera there is in the market. Losing a phone is one issue consumer's fear especially because
of the valuable contacts and information in it. The fingerprint sensor and the tracker will
ensure the phone is safe and one can always retrieve in case it was stolen or lost. The vast
space will be a significant advantage as the user will be able to store thousands of photos,
files and music videos, the ability to expand the memory using a micro SD card will also be
useful in marketing the phone (Golden, 2013 ).
The phone uses the latest network module the 4G this means that downloading will be
very fast. Also accessing Internet sites will be easier while at the same time saving on data
usage. The Bluetooth headphones will prove viable especially they are wireless thus
increasing their lifetime. The smart watch will attract many buyers especially since it can PRODUCT DEVELOPMENT 4 perform some of the functions of the phone such as messaging and playing music (Golden,
2013).
Target Audience
This phone is tailor-made for a variety of audiences such as students, media personalities,
and corporate staff. Students and young people are always in competition on who has the best
phones they are always out there to acquire the latest gadgets better than the one they had
before. Media personalities need mobile phones that can transfer information faster and
enable them to interact with their fans easily without interruption through faster Internet
access and live stream. For corporate staff, they need a mobile phone that can store
significant amounts of files and communicate quickly. The amount of storage also allows
people to communicate effectively through apps without having to worry about deleting and
important files or information. Due to the long working hours, corporate team will like this
phone because of its long battery life.
Approaching audiences will require proper explanations of the phones features. For
students showing them how this phone is enjoyable and how it has the best music player will
work for them. Media Personalities such as bloggers and journalists need a phone that can
download and share files quickly, and equipped with instant messaging applications. Also, the
clarity and strength of the camera will make marketing strategies easier with just a click of
your camera. Corporate staff can approach this in a formal perspective by illustrating how the
phone falls into their busy schedule. The working will go for this phone since it will enhance
communication with colleagues and has long battery life. Also, the corporate staff is always
doing research thus this phone will do them a lot of good due to the 4G internet connectivity
(Ramos & Cota, 2009).
Establishing Credibility PRODUCT DEVELOPMENT 5 To build credibility, the phone comes one and half-year warranty. That is if the phone is
damaged before the warranty expires the company can replace the phone. Also, the firm will
offer insurance services to all customers that buy the smartphone. The premiums will be
lower since the manufacturer will cover part of the cost. There will be an open day where
customers get to experience how the phone functions. Through this Open day, potential
clients will get a chance to test the phone. Customers will also interact will the sales person
and ask questions related to the phone (Ramos & Cota, 2009).
Marketing Channel
The best channel to market will be search engine marketing and social media marketing.
Since the product has a global market the best is the one that covers the whole world, and
social media and search engines will do just that. Most buyers will prefer buying the product
online on sites like Aliexpress, Amazon, and eBay. Therefore through optimizing with search
engines, it will be easier for customers to come across the product. Most users of mobile
phones have social media accounts by having sponsored adverts on Twitter, Facebook or
Instagram means the message will reach millions of people across the globe whenever they
log on to their accounts (Trott, 2017). Search engine marketing enhances the visibility of the company's website. Through this
whenever a potential client searches for a phone on Google the company's website will
appear enabling the consumer to know about the phone its uses and the price. Search engine
and social media marketing allow for the advert to be tailor made to only reach the product's
targeted audience. For instance, if the intended audience is students the advert will appear in
websites frequently visited by students when they are doing their research. Social media
platforms have their analytics tools that will help the firm trace the success, progress, and PRODUCT DEVELOPMENT engagement of their advertising campaigns. This form of a marketing channel allows the
company to know some sales attributed to the marketing plan .The interaction on online
platforms will be useful to determine customer wants and preferences so that the necessary
modifications can be incorporated in the phone to ensure maximum customer satisfaction
(Golden, 2013). 6 PRODUCT DEVELOPMENT References
Golden, M. (2013). Social Media Strategies for Professionals and Their Firms: The Guide
to Establishing Credibility and Accelerating Relationships. Wiley.
Ramos, A., & Cota, S. (2009). Search Engine Marketing. McGraw-Hill.
Scott, D. (2015). The New Rules of Marketing & Pr: How to Use Social Media, Online
Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
Directly. J. Wiley & Sons.
Trott, P. (2017). Innovation Management and New Product Development. 7 PRODUCT DEVELOPMENT 8 References
Golden, M. (2013). Social Media Strategies for Professionals and Their Firms: The Guide
to Establishing Credibility and Accelerating Relationships. Wiley.
Ramos, A., & Cota, S. (2009). Search Engine Marketing. McGraw-Hill.
Scott, D. (2015). The New Rules of Marketing & Pr: How to Use Social Media, Online
Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach
Buyers Directly. J. Wiley & Sons.
Trott, P. (2017). Innovation Management and New Product Development. PRODUCT DEVELOPMENT 9 PRODUCT DEVELOPMENT 10 PRODUCT DEVELOPMENT 11

 


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