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(Solved) Bonnie Doon Mall Survey This questionnaire is being conducted by students in the JR Shaw School of Business for the course MARK3315 - Consumer...


I need someone to draw for me the pie charts for each question to represent the data given. You will need to write at least one sentence to describe for to describe the chart for each question. The file to be used is attached. 

Bonnie Doon Mall Survey This questionnaire is being conducted by students in the JR Shaw School of Business for the
course MARK3315 – Consumer Behaviour. The purpose of this questionnaire is to give the
students hands-on experience in designing, implementing and summarizing the results of a
survey. All information will be confidential and anonymous and will only be used for the
purposes of compiling a summary report. This summary report will be submitted to the course
instructor for evaluation and may be submitted to a client as preliminary research. At no time
will any identifying information (such as name or address) be gathered. You may skip any
question or withdraw from the survey at any time without consequences. You must be 18 years
old or older to participate. All surveys will be destroyed upon completion of the study. Any
concerns regarding the use of the information being gathered can be addressed to the instructor,
Surjit Rai by calling 780-471-7791
I agree to participate in this survey: Yes - 75 No__ 1. Do you go to the mall? Yes - 70
No - 4 2. How much time do you usually spend in the mall? Less than 1 hour - 4
1-3 hours - 47
4-6 hours - 11
More than 6 hours 3. How frequent do you go to the mall every week? 0-1 time - 36
1-2 times - 32
3-5 times - 5
Everyday - 1 4. Which mall around Edmonton do you like going to the most? West Edmonton Mall (WEM) - 52
Southgate Mall - 24
Mill Woods Town Centre - 2
Bonnie Doon Mall 2
South Common - 12
Others (specify): Kingsway – 9, Londonderry – 1, City Centre – 3, Holt Renfrew – 2 5. What are your reasons for going to the mall? (Check all that apply) Shopping - 64
Eating out - 36
Going for a service - 16
Hanging out - 38
Others (specify): Movies – 3, Work – 1 , To walk – 2 6. Which of the following would you consider the most in visiting a mall? (Choose 3) Distance from home - 55 Mode of transportation - 28
Availability of products and services - 44
Cleanliness of all - 11
Events and promos - 12
Friendliness of tenants’ employees - 9
Others (specify): Time on my hands, movies available, store hours, availability of
brands 7. Have you ever been to Bonnie Doon Mall? Yes - 47
No - 28 8. If no, choose the options that best describe why: (Choose 3) Distance - 20
Variety of stores - 9
Access to public transportation - 8
Limitations on customer service, mall directory, & accessibility (i.e. handicapped) - 3
Past bad experience - 1
Unpleasant atmosphere - 4
Never heard of it - 17 9. If yes, give us your thoughts on the appeal of the following criteria: Lighting
Décor
Atmosphere Bad - 5
Bad - 7
Bad – 8 Fair - 23
Fair - 26
Fair - 29 Good - 17
Good - 12
Good - 8 Very Good
Very Good
Very Good 10. Have you noticed any changes in the mall for the past 2 years? Yes - 7
No - 57 If yes, what are those? (specify): Renovation – 3, less tenants - 1, Closing of Sears
Store- 2 11. What are the features that would encourage you the most to visit Bonnie Doon Mall? On
a scale of 1-5, rate the following options based on its importance (5 is the highest): Entertainment
Recreation
Fashion outlets
Food options
Special events
Aesthetics (lights, décor, etc.)
Accessibility (distance, transportation, etc.)
Guest services 1-3
1-5
1-6
1-1
1 - 10
1-5
1-6
1-8 2 - 13
2 - 15
2-4
2-9
2 - 10
2 - 16
2-6
2 - 11 3 - 19
3 - 24
3 - 25
3 - 24
3 - 25
3 - 25
3 - 22
3 - 22 4 - 17
4 - 17
4 - 16
4 - 21
4 - 12
4 - 10
4 - 19
4 - 15 5 - 11
5-3
5 - 13
5-5
5-3
5-5
5-8
5-5 12. What would you recommend for Bonnie Doon Mall to attract millennial people like you to
frequent there? Add more stores/shops - 16
2 More entertainment 5 Advertising – 8 Bus route Recreation Movie theatre -5 Accessibility Easy access to transportation - 2 Should have trending products Renovation of building 1 Sports bar Remodel Promotion and event Kick the homeless out By friends Add attractions - 2 Update store hours inside Not sure 2 Discount card (similar to SPC, but for Bonnie Doon or local malls only) Improve the atmosphere – 6 Improve infrastructure - 2 Add more stores that tie with today’s generation Should update to trending designs
13. Identify your age bracket: 15 & below 2 16-24 - 38 24-34 - 19 35 & above - 13
14. What gender do you Identify with? Male - 26 Female - 43 Other Don’t want to specify - 4
15. What is your annual income? $0 – $20,000 - 38 $21,000 – $40,000 - 13 $41,000 - $50,000 - 5 $51,000 and above – 6 Don’t want to specify - 9 Thank you for completing the survey! 3 4

 


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