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(Solved) Draft of OxEMA Imaging Student's Name DeVry University 1 Table of Contents Social Impact.


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I would like to get some help on peer evaluation assessment and power point presentation ( both templates are attached). For power point presentation , please keep it plain and simple, it does not need graphic. Please read and follow the instruction per attached sheets. Thank you.

Draft of OxEMA Imaging
Student’s Name
DeVry University 1 Table of Contents
Social Impact..................................................................................................................................3
Acceptance or Denial?...................................................................................................................4
Cultural...........................................................................................................................................5
Ethical Diagnostics of Imaging.....................................................................................................5
Doctor’s Orders & Ethics..............................................................................................................6
Cost on the Medical Industry.......................................................................................................6
References.......................................................................................................................................8 2 Social Impact
The OxEMA or Oxford Electromagnetic Advanced Imaging is the type of imaging that is
used within ultrasound technology, but is an advancement over currently ultrasound imaging in
use. In present times Ultrasound technology is a great use for determining major issues in
specific areas of the body. However, when it comes to actual tissue, types of cells located within
the muscle fibers as well as tumors, ultrasound technology is not the best technology to use for
those topics. According to Czyzewski (2011), “The technology can discriminate between the
different mechanical and electrical properties of tissues, allowing the identification of various
anomalies.” OxEMA is an advancement and works within current ultrasound technology
machines. It is very similar to the ultrasound that people are used to receiving however, it
combines electromagnetic imaging as well as acoustic imaging to bring about even more detail
than that within an MRI. In section i of this picture we see calcium build-up of a sheep’s kidney. In section ii is the buildup with a regular ultrasound. However, In Section iii it shows the electrical properties as well as
that of high quality as the ultrasound. To the normal eyes this picture doesn’t do justice but that 3 red dot shows different levels of electro-activity that the ultrasound couldn’t pick up. It shows
doctors the most active part of the calcium build-up. Acceptance or Denial?
One of the most difficult things for scientists to do is gain acceptance of the public over
such a matter. However, this specific advancement drew much attention to the medical world and
not much to the world of people in general. OxEMA is still in the emerging field of scientific
growth and Oxford first came out in 2011 about it. The problem with the technology is not so
much the acceptance of it and the incredible and positive impact that it can have on individuals,
but the scientific method and research needed to be done with it. This technology has been
around since 2011 and has accord over a billion dollars put into research and thorough testing of
it. So why hasn’t it taken off? Why is it not outside of just Oxford and the United Kingdom?
A major reason why this technology has not been adopted into the United States or many
countries outside of the UK is because of big businesses. Money is a large factor that comes into
play regarding the acceptance of this. This technology could very well replace MRIs, CT scan,
PET Scans, etc. If that were to occur, just how many companies would end up going out of
business because of it? Would it be considered a monopoly then?
I believe that with social acceptance and awareness of the medical breakthrough would
bring about change. It is possible that as a nation and individuals who understand not even the
complexity of it, but the importance of it to cancer patients and the treatment of major muscular
disorders, could bring about change. 4 Cultural
This is the area of where the United States of America is unaccepting of a technology
such as this one. This advancement of ultrasound imaging has the capability of replace many
large and big medical technologies. The problem is that pharmaceutical companies and medical
machinery companies are deep in the pockets of the country. As far as the UK goes, there many
hospitals currently use OxEMA technology. According to Canadian Healthcare Technology
(2014), “CIMTEC’s mission is to enable and accelerate commercialization of medical imaging
innovations ensuring that Canada’s investment in imaging technology translates into economic
growth and job creation.” So far the only countries in the world that utilize this technology are
the UK (England, Great Britain, and Northern Ireland) and Canada. Ethical Diagnostics of Imaging
The OxEMA or Oxford Electromagnetic Advanced Imaging is the type of imaging that is
used within ultrasound technology, but is an advancement over currently ultrasound imaging in
use. In present times Ultrasound technology is a great use for determining major issues in
specific areas of the body. Unfortunately OxEMA imaging is still such an advanced technology
that the medical and scientific field hasn’t quite let it slip to the public. It is currently only being
used in England, Great Britain, Northern Ireland, and Canada. It isn’t so much that the ethical
considerations of this technology will amount to devastation or the distrust of technologies, it is
more so the cost and backing from other companies and the medical fields that is required. Many
doctors, physicians, scientists, and biotech companies already have backed the creators of
OxEMA but the issue still lies within hospitals and their acceptance of it. The training and cost to 5 teach current doctors/radiologists how to use and read the printouts of them is too high for many
hospitals to justify. Doctor’s Orders & Ethics
One of the biggest ethical issues that arises in diagnostic imaging is wanting to do an
examination whether the patient is for it or not. According to Dr. Armstrong II (1999), “We could
experience this conflict when an acutely traumatized patient refuses a diagnostic examination,
and we override the patient’s wishes and perform the examination, perhaps with sufficient
justification.” It is unfortunate but there have been lawsuits all around the medical industry when
doctors did not do what patients had requested. Another area of concern with ethics in the
diagnostic imaging world is that of cost. Do the doctors want to cost the patient hundreds or even
thousands of dollars for examination using such imaging technologies? This is just one of the
questions that doctors have to ask themselves. These are the sort of questions that doctors will
have to ask even more if such a new technology were to be put into mainstream practice. Cost on the Medical Industry
Even though the technology is very advanced, the addition of it to the current ultrasound
machines in use could wreak havoc on medical imaging companies, costing millions their jobs,
but at the same time saving millions of lives. This is the major point behind such an ethical
paper. Even though it could have advancements over current technology, it will cost patients
more, hospitals more, require more training, etc. Hospitals care for their patients, America cares
for those in the hospitals, but at the same time there is the ethical dilemma. To advance and pay
the cost to save more, or keep with what we have that currently works? These questions are 6 asked all the time by hospital administrative teams on when bringing in new technology is a
good idea.
One last issue to consider is even though radiologists are specialists in their field,
something of concern is misinterpreting the results of the imaging process. Dr. Berlin (2011)
explains, “However, admitting mistakes amidst the threat of legal action may not happen as often
as such radiologists like.” It is statements like that that people within the world would hate to
read or see, but it is the truth and it is the world that we live in. In order for OxEMA to be
approved for use; much training and more testing would have to be done. Schools for
radiologists would have to have brought the technology in to be studied and taught to new
prospective doctors within the field of radiology before it would be considered.
Conclusion
In conclusion I feel that this technology has so many potential benefits over the current
technology used within the medical industry worldwide. As many of us know when it comes to
diseases such as cancer, one of the most important aspects is to catch it early enough. This
technology would allow that to happen much faster than current MRI’s or CT scans on the
detection of tumors within the body. Not only the cancer aspect, but also the aspect of early
detection of issues within children still in the womb, this technology would allow for that as
well. It is upsetting that the medical industry is so large and powerful that allowing such a
product into the market would cause them to lose billions or even trillions of dollars. At the same
time, those large companies could buy shares of the technology and get in on helping humanity
as a whole. However, the ethicality of the new technology isn’t a large one that impacts the
society overall. It does in fact impact the medical field and would be costly to implement over
the currently used technologies. 7 References
Armstrong J. (1999). Perspective: Morality, Ethics, and Radiologists’ Responsibilities. American
Journal of Roentgenology. 1999;173:279–284.
Berlin, L. M. (2012, March 09). American College of Radiology. Retrieved April 01, 2017, from
https://www.acr.org/News-Publications/News/News-Articles/2012/ACR
Bulletin/201203-Do-No-Harm
CZYZEWSKI, A. (2011). NEWS: Motion picture. Engineer (Online Edition), 7.
CIMTEC, Oxford partner on imaging technology. (2014, September 17). Retrieved March 25,
2017, from http://www.canhealth.com/blog/cimtec-oxford-partner-on-imaging
technology/
Department of Engineering Science. University of Oxford. (n.d.). Retrieved March 28, 2017,
from http://www.eng.ox.ac.uk/about/news/healthcare-imaging-technology-provides
superior-performance-at-lower-cost 8

 


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